Sitemap for ecommerce websites, the sitemap of an e-commerce website is an essential component of its overall SEO strategy. The URLs of a website are included in a sitemap file, which makes it simpler for search engines to crawl and index the website. A Sitemap for ecommerce websites can significantly increase a website’s exposure and traffic […]
https://www.youtube.com/watch?v=Zp0Lel08Vx0 Marius Dosinescu, founder @ Aysa.ai – The host of the podcast, Conversations with Marius Dosinescu With more than 23 years of experience in the IT, SEO, and e-commerce sectors, Marius Dosinescu is an accomplished entrepreneur. He is motivated by his love of startups and the excitement of creating and expanding prosperous businesses. Throughout his […]
In relation to search engine marketing (SEM) the Long Tail refers to the keyword phrases that are highly detailed and specific and may generate low volumes of searches and traffic, but add up to generate a majority of traffic for sites with deep content or product SKUs. A long tail keyword is a phrase that is […]
Local search results are search engine results tailored by region or location, based on the searcher’s location or intent. Local results may include business ratings, reviews, maps, and driving directions. Examples of searches include “New York hotels”, “Beijing restaurants”, and “Bucharest car rental”. Local searches exhibit explicit or implicit local intent. A search that includes a […]
Lead generation is the act of generating traffic on a website and converting those visitors into leads and, eventually, converting those leads into customers. Lead generation is the process of gaining the interest of potential customers in order to increase future sales. It is a crucial part of the sales process of many companies. A lead […]
A link reclamation is locating, reclaiming and fixing broken inbound links to a website. Link reclamation is the process of finding broken or removed links to your site and fixing and replacing them with updated URLs. While not as flashy as link building, link reclamation is a vital part of getting the most out of your […]
Inbound links, also known as backlinks, occur when another website links back to your site. Google views inbound links as an indicator that your site has high-quality content, making these links one of the most important elements in search engine optimization (SEO). What does back linking mean? A backlink is when one website links to another with […]
The history of SEO can be traced back to the early days of the internet, when search engines first began to be used to navigate the vast amount of information available online. Table of contents: Tracing the Evolution of SEO: A Look Back at the History of Search Engine Optimization From AltaVista to Google: The […]
In the context of SEO, an index refers to a search engine’s database of web pages that it has discovered and has determined to be relevant and of high quality. When a search engine crawls the web, it discovers new web pages and adds them to its index. The search engine’s index is used to […]
In the context of SEO, a heat map is a graphical representation of data that shows the distribution and intensity of certain elements on a webpage. For example, a heat map might show which parts of a webpage are receiving the most clicks or mouse movement, or which parts are being viewed the most. Heat […]