SEO WORKFLOW definition: The SEO workflow refers to the process of optimizing a website for search engines. SEO, or search engine optimization, is the process of improving the ranking of a website on search engines like Google. It’s a crucial part of any online marketing strategy, as it helps to increase visibility and drive traffic […]
As an e-commerce business, it’s essential to make sure your website is optimized for search engines in order to attract more traffic and sales. Here are 5 tips to help you improve your search rankings: 1. Use relevant and high-quality content Google and other search engines favor websites that provide useful, relevant, and high-quality content. […]
What is Multivariate Testing? Multivariate testing (MVT) is a form of experimentation wherein multiple elements of a webpage are modified and tested to determine which combination of the page leads to the maximum positive impact on conversion. MVT is a process by which more than one component may be tested in a live environment. It can […]
About Marketing Automation … Marketing automation is defined as the process of using software to automate marketing campaigns and activities throughout the entire buyer’s journey — from initial customer interactions through to post-sales support. It is a type of software that allows companies to effectively target customers with automated marketing messages across channels including email, websites, […]
A landing page is a standalone web page that potential customers can “land” on when they click through from an email, ad, search or other digital location. A landing page serves a specific purpose in a specific moment of an advertising campaign to a target audience. A landing page is a destination page where visitors arrive when they […]
Conversion rate optimisation, or CRO, is the process of improving your website so that you can produce more leads by employing particular strategies, metrics, and actions. Conversion optimisation is the exact science of maximising the percentage of website visitors that become customers or leads through quantitative testing. So, basically, knowing professionally how to convert visitors into […]
What is Conversion Funnel? A conversion funnel is a marketing term that helps companies to visually understand the journey of the conversion path. It is also known as Sales Funnel and AIDA Model. A conversion funnel is a series of steps or actions a user must take in order to complete the desired conversion action (i.e. eCommerce shopping cart).
What is below the fold, this term used in SEO and SEM strategy? Please see below the definition for the professional term: “below the fold”: The term ‘below the fold’ refers to the portion of a webpage that a user must scroll to see. Below the Fold is a term used for content or web pages that […]
Behavioural targeting uses people’s activities to determine what ads will make them engage more with the contents given. This type of ads targeting or SEM targeting is a method of targeting based on a user’s online behavior/activity that best fits a business’s ideal customer, in order to create conversions faster, with the least amount of budget.
What is attribution? in SEM terminology? Read below what we wrote for the definition of “attribution”: In digital marketing, attribution means giving credit to the sources that lead a prospect to your website. Attribution is the process of assigning credit to each marketing channel that plays a role in influencing conversions. In SEM (Search Engine […]