Canonicalization in SEO refers to the process of identifying and choosing the most authoritative version of a web page to be indexed by search engines. This is often necessary when a website has multiple pages with similar or identical content, as search engines may see these pages as duplicates and penalize the website for having […]
Authorship refers to the act of creating or contributing to a work, such as a book, article, or website, in our case for SEO purposes. The person or people who creates or contributes to a work are known as the authors. In the field of publishing, authorship is generally recognised as an important indicator of […]
An algorithm is a set of steps or rules that are followed in order to solve a problem or perform a task. Algorithms are used in many different fields, including computer science, mathematics, and engineering, but also SEO. In computer science, algorithms are used to perform a wide range of tasks, such as searching for […]
https://www.youtube.com/watch?v=lNZOSZBRfyM The world of e-commerce is constantly evolving, and it’s important for businesses to stay up-to-date on the latest trends and best practices in search engine optimization (SEO). In this blog post, we’ll take a look at some of the top trends that are expected to shape the world of e-commerce SEO in 2023. Mobile […]
SEO WORKFLOW definition: The SEO workflow refers to the process of optimizing a website for search engines. SEO, or search engine optimization, is the process of improving the ranking of a website on search engines like Google. It’s a crucial part of any online marketing strategy, as it helps to increase visibility and drive traffic […]
As an e-commerce business, it’s essential to make sure your website is optimized for search engines in order to attract more traffic and sales. Here are 5 tips to help you improve your search rankings: 1. Use relevant and high-quality content Google and other search engines favor websites that provide useful, relevant, and high-quality content. […]
What is Multivariate Testing? Multivariate testing (MVT) is a form of experimentation wherein multiple elements of a webpage are modified and tested to determine which combination of the page leads to the maximum positive impact on conversion. MVT is a process by which more than one component may be tested in a live environment. It can […]
About Marketing Automation … Marketing automation is defined as the process of using software to automate marketing campaigns and activities throughout the entire buyer’s journey — from initial customer interactions through to post-sales support. It is a type of software that allows companies to effectively target customers with automated marketing messages across channels including email, websites, […]
A landing page is a standalone web page that potential customers can “land” on when they click through from an email, ad, search or other digital location. A landing page serves a specific purpose in a specific moment of an advertising campaign to a target audience. A landing page is a destination page where visitors arrive when they […]