Authorship refers to the act of creating or contributing to a work, such as a book, article, or website, in our case for SEO purposes. The person or people who creates or contributes to a work are known as the authors. In the field of publishing, authorship is generally recognised as an important indicator of […]
An algorithm is a set of steps or rules that are followed in order to solve a problem or perform a task. Algorithms are used in many different fields, including computer science, mathematics, and engineering, but also SEO. In computer science, algorithms are used to perform a wide range of tasks, such as searching for […]
https://www.youtube.com/watch?v=lNZOSZBRfyM The world of e-commerce is constantly evolving, and it’s important for businesses to stay up-to-date on the latest trends and best practices in search engine optimization (SEO). In this blog post, we’ll take a look at some of the top trends that are expected to shape the world of e-commerce SEO in 2023. Mobile […]
SEO WORKFLOW definition: The SEO workflow refers to the process of optimizing a website for search engines. SEO, or search engine optimization, is the process of improving the ranking of a website on search engines like Google. It’s a crucial part of any online marketing strategy, as it helps to increase visibility and drive traffic […]
As an e-commerce business, it’s essential to make sure your website is optimized for search engines in order to attract more traffic and sales. Here are 5 tips to help you improve your search rankings: 1. Use relevant and high-quality content Google and other search engines favor websites that provide useful, relevant, and high-quality content. […]
What is Multivariate Testing? Multivariate testing (MVT) is a form of experimentation wherein multiple elements of a webpage are modified and tested to determine which combination of the page leads to the maximum positive impact on conversion. MVT is a process by which more than one component may be tested in a live environment. It can […]
About Marketing Automation … Marketing automation is defined as the process of using software to automate marketing campaigns and activities throughout the entire buyer’s journey — from initial customer interactions through to post-sales support. It is a type of software that allows companies to effectively target customers with automated marketing messages across channels including email, websites, […]
A landing page is a standalone web page that potential customers can “land” on when they click through from an email, ad, search or other digital location. A landing page serves a specific purpose in a specific moment of an advertising campaign to a target audience. A landing page is a destination page where visitors arrive when they […]
Conversion rate optimisation, or CRO, is the process of improving your website so that you can produce more leads by employing particular strategies, metrics, and actions. Conversion optimisation is the exact science of maximising the percentage of website visitors that become customers or leads through quantitative testing. So, basically, knowing professionally how to convert visitors into […]