SEO professionals are always on the lookout for changes that can affect search visibility. Recently, Google introduced a new URL parameter, ?srsltid=, which is appearing in search results and raising questions among marketers and website owners alike. This shift is particularly relevant for eCommerce platforms aiming to enhance their visibility and user experience. Let’s delve […]
Local visibility can make or break a business. As more consumers turn to the internet to find products and services near them, having a strong online presence is essential. This is where Google Business Profile comes into play—a powerful tool that allows businesses to showcase their offerings directly on Google Search and Google Maps. Formerly […]
Faceted navigation is a sophisticated type of website user interface that enables users to efficiently filter and sort through a large volume of data, pinpointing exactly what they seek. This navigation method significantly enhances user experience but, if not carefully managed, can introduce several SEO challenges. In this article, we will explore what faceted navigation […]
Dofollow links are hyperlinks that are not marked with the “nofollow” attribute. These links allow search engine crawlers to follow them and pass on link equity or “link juice” from the referring website to the linked website. In other words, dofollow links are seen as endorsements or recommendations by the linking site, and they contribute […]
Cornerstone content, also known as pillar content, is a term used in SEO to describe a set of comprehensive, authoritative, and evergreen articles or pages that form the foundation of a website’s content strategy. These pieces of content cover the core topics or themes that are most important to a website or business. Cornerstone content […]
What is Bridge Page in SEO? In SEO, a bridge page is a type of web page that acts as an intermediary between an advertisement and the final destination page. The purpose of a bridge page is to improve the chances of conversion by providing more targeted information and making a specific offer to the […]
What are Branded Keywords? Branded keywords refer to the specific words or phrases that include a brand’s name or its variations and are used in online searches. These keywords are typically associated with a particular company or brand, and users use them to find a specific brand’s products or services online. For example, a branded […]
In today’s digital age, it’s essential to track your website’s performance to gain insight into your customers’ behavior and improve your marketing strategy. This is where the Magento 2 Google Tag Manager Extension (GTM) comes into play.
As a business owner, you’re constantly looking for ways to raise your profile, draw in more clients, and ultimately expand your company. Search engine optimization, also known as SEO, is a potent tool that can assist you in achieving those objectives. This article will discuss the advantages of SEO and the best SEO tool for your company.