I have lived and breathed SEO for more than 25 years. My journey started long before automation, AI, or even social media became mainstream. Back then, SEO was about understanding how people searched and helping businesses connect with those needs.
One of my proudest achievements was founding FlorideLux.ro, an online flower shop that grew into one of Romania’s most successful eCommerce businesses. Over 80% of our sales came from organic Google traffic. SEO was the engine that fueled our growth and ultimately made the company attractive for a successful exit.
If SEO isn’t easy, it has no reason to exist.
The Problem I Saw
For most SMBs, SEO is broken:
- Agencies are expensive, and results often feel unclear.
- Existing SEO tools are complicated, fragmented, and focused only on reporting.
- Founders and marketers waste time juggling multiple platforms without getting actual execution.
I saw this pain again and again. Businesses don’t need more reports. They need SEO actions that drive results.
Why Aysa
That’s why I built Aysa – The SEO Operating System.
Aysa is an execution-first platform designed to do the hard work for you:
- Discover the right keywords automatically
- Create and optimize content
- Build backlinks through a trusted publisher marketplace
- Handle technical SEO issues
- Provide clear reports tied directly to shipped actions
Instead of juggling multiple tools or hiring expensive agencies, businesses get a single, affordable subscription that delivers daily SEO progress.
The Power of Partnership
I didn’t build this alone. Together with Victor Apostol, my cofounder and CTO, we combined business and technology to create Aysa.
Victor brings 15 years of full-stack development experience and has trained over 200 developers through his coding academy. His technical expertise ensures Aysa is not just a vision, but a robust, scalable platform that can serve businesses globally.
Our Journey So Far
- 2023 – We started with the idea: make SEO accessible and executable for SMBs.
- 2024 – We validated our MVP with real clients and early adopters.
- 2025 – We launched private beta in June, testing Aysa with selected businesses.
- 2026 (Q4) – We are preparing for the official global launch, bringing the first true SEO Operating System to market.
The Vision Ahead
My vision for Aysa is bold: to become the go-to SEO OS for the AEO (Answer Engine Optimization) era.
Search is changing. AI-driven engines like ChatGPT and Perplexity are rewriting the rules. Businesses need to adapt, and Aysa will be the system that helps them stay visible, competitive, and profitable in this new landscape.
Closing Thoughts
I’ve seen firsthand how SEO can transform businesses. It built mine. It built thousands of my clients’. Now, with Aysa, I want to put that same power into the hands of every entrepreneur, without the complexity or cost barriers.
If you believe SEO should be simple, automated, and results-driven — Aysa is built for you.