What is a Canonical URL? A canonical URL is the primary URL that Google considers the original version of a group of duplicate or nearly identical pages, like an original artwork compared to copies. This URL is the one that Google will index and potentially display in search results. Having proper canonical URLs is crucial […]
What is a Canonical Tag? The canonical tag is an HTML element that is used to specify the preferred version of a webpage that should be used by search engines when there are multiple versions of the same content available on different URLs. This is important because having multiple URLs with the same content can […]
What is a cached page? A cached page is a copy of a web page that has been saved and stored by a search engine or web browser. This copy is used to speed up the page load time and reduce server load by serving the saved copy instead of fetching the page from the […]
What is a broken link? A broken link is a hyperlink on a webpage that leads to a web page, image, or other resource that is no longer available or does not exist. Broken links can occur for various reasons, including: Broken links can negatively impact user experience, as they prevent users from accessing the […]
What is Bridge Page in SEO? In SEO, a bridge page is a type of web page that acts as an intermediary between an advertisement and the final destination page. The purpose of a bridge page is to improve the chances of conversion by providing more targeted information and making a specific offer to the […]
What is Breadcrumb Navigation? Breadcrumb navigation is a type of website navigation that displays the user’s current location within the website’s hierarchy. It typically appears near the top of a webpage and provides links to the main categories or sections of a website, starting from the homepage and leading to the current page. The term […]
What are Branded Keywords? Branded keywords refer to the specific words or phrases that include a brand’s name or its variations and are used in online searches. These keywords are typically associated with a particular company or brand, and users use them to find a specific brand’s products or services online. For example, a branded […]
What is bounce rate? Bounce rate is the metric that measures the percentage of website visitors who leave the site without taking any additional action, such as clicking on links, filling out forms, or making purchases. Google Analytics tracks bounce rate by including its tracking ID on every page of the website. If a visitor […]
What is Bing Webmaster Tools? Bing Webmaster Tools is a free set of tools and services offered by Microsoft’s search engine Bing to help website owners and webmasters improve their website’s visibility on Bing’s search engine results pages (SERPs). It provides a wide range of features to optimize and analyze websites, including site mapping, crawling […]