When ChatGPT “Turns On Search,” Your Product Visibility Changes: What the 80% Recommendation Shuffle Really Means (and How to Win)
A study reported by Search Engine Land found ChatGPT product recommendations change 80% when search is enabled—overlap drops to 19.8%. That’s not a curiosity; it’s a new visibility layer you can operationalize with better product content, citation-ready assets, and ongoing monitoring.