Case Studies
AYSA case studies
Practical stories about approved SEO execution, website rebuilds, AI visibility and organic growth workflows.
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Your PageSpeed Score Went Up (But Your Site Didn’t): What Lighthouse 13.6 Really Changed—and How To Respond
Google updated Lighthouse inside PageSpeed Insights, changing the way lab tests simulate loading. Many sites—especially JavaScript-heavy ones—may see higher scores without any real-world improvement. Here’s what changed, what…
Read articleThe DebugBear DNS Hijack Is a Wake‑Up Call: How Third‑Party Scripts Can Become Your Biggest SEO, Revenue, and Trust Risk
When a monitoring vendor’s DNS is hijacked, the “harmless” performance tag on your site can turn into a…
A Shared AI Training Opt‑Out Is Coming To robots.txt — What SMEs Should Do Before 2027
Google, Microsoft, and OpenAI say they plan to honor a shared robots.txt opt‑out for AI training—yet they interpret…
AI In Performance Reviews Didn’t Matter—But the Culture Signal Will. Here’s What That Means for SEO, Content, and Execution.
Shopify’s CEO says peer ratings on AI use in reviews “didn’t matter”—but the question itself shaped behavior. For…