Legal

Cookie Policy

This policy explains the cookies and similar technologies AYSA.ai uses now or may use for website operation, analytics, tag management and marketing measurement.

Last updated: May 9, 2026 contact@aysa.ai

1. Overview

This Cookie Policy explains how AYSA.ai uses cookies, pixels, tags, local storage and similar technologies on our website and related services.

AYSA.ai uses a dedicated consent layer named TAG ANALYTICS & COOKIE AYSA to manage Google Tag Manager, analytics and marketing tags.

Non-essential analytics and marketing tags are held back until consent is provided. Google Consent Mode v2 is initialized with denied defaults and then updated according to your choices.

2. What Cookies Are

Cookies are small text files stored on your device by a website. Similar technologies include pixels, tags, scripts, local storage and device identifiers.

Cookies can be used to keep a website working, remember preferences, secure sessions, measure traffic, understand conversions or support advertising.

3. Types of Cookies We May Use

Necessary cookies: required for the website or application to function, such as security, session, form protection or logged-in account features.

Analytics cookies: help us understand how visitors use the website, which pages are useful and where the experience can be improved.

Marketing cookies and pixels: help measure advertising performance, attribute conversions and build advertising audiences where consent is provided.

Preference cookies: may remember choices such as language, region, cookie settings or interface preferences.

4. Google Analytics and Google Tag Manager

AYSA may use Google Analytics 4 to understand aggregate website usage and performance. GA4 may set cookies such as _ga and _ga_<container-id> to distinguish users and persist session state.

AYSA uses Google Tag Manager to manage approved analytics and marketing tags. GTM is configured through the AYSA consent layer and should load only after analytics or marketing consent is granted.

Google Consent Mode v2 consent signals include analytics_storage, ad_storage, ad_user_data and ad_personalization, which are denied by default and updated according to your preferences.

5. Meta / Facebook Pixel

AYSA may use Meta/Facebook Pixel to measure advertising campaigns, understand conversions and support remarketing on Meta platforms such as Facebook and Instagram.

Meta Pixel may set or read cookies such as _fbp and _fbc. These are marketing cookies and should be activated only after consent where required by law.

Data collected through Meta Pixel may be processed by Meta according to Meta’s own privacy and cookie policies.

7. How to Manage Cookies

You can manage cookies through our cookie banner or settings where available. You can also block or delete cookies through your browser settings.

Blocking some cookies may affect website functionality, account access, preferences, analytics accuracy or advertising measurement.

You can also manage advertising preferences directly with platforms such as Google and Meta through their own privacy and ad preference tools.

8. Changes to This Cookie Policy

We may update this Cookie Policy when we add, remove or change cookies, tags, pixels, analytics tools, advertising tools or consent mechanisms.

9. Contact

For questions about this Cookie Policy, contact AYSA at contact@aysa.ai.

Cookie Table

The table below lists cookies and similar technologies that are currently used or planned for production measurement and marketing. Actual cookies may vary depending on consent choices, browser settings, tag configuration and third-party changes.

Category	Name	Provider	Purpose	Duration	Consent
Necessary	`WordPress/session/security cookies`	AYSA / WordPress	Site operation, security, logged-in sessions, form protection and service stability.	Session or limited period, depending on function.	No, where strictly necessary.
Analytics	`_ga`	Google Analytics 4	Used to distinguish users and understand website usage.	Up to 2 years by default.	Yes, before activation where required.
Analytics	`_ga_<container-id>`	Google Analytics 4	Used to persist session state for a GA4 property.	Up to 2 years by default.	Yes, before activation where required.
Tag management	`Google Tag Manager`	Google	Loads and manages approved tags. GTM itself is a tag container; tags inside it may set cookies depending on consent and configuration.	Depends on configured tags.	Consent controls should be applied before non-essential tags fire.
Marketing	`_fbp`	Meta Pixel	Used to measure advertising performance, attribute conversions and support remarketing audiences on Meta platforms.	Commonly up to 90 days.	Yes, before activation where required.
Marketing	`_fbc`	Meta Pixel	Used when a visitor arrives from a Meta ad click and the URL contains a Meta click identifier.	Commonly up to 90 days.	Yes, before activation where required.