Shopify’s AI Shopping Auto-Enroll: The New Distribution Layer (And the Measurement Trap) for Ecommerce SEO
Shopify can now auto-enroll eligible stores into new AI shopping channels—sometimes with in-chat checkout that bypasses your site analytics. Here’s what changed, why it matters, what to monitor, and how to stay visible (and profitable) as “agentic storefronts” reshape ecommerce SEO.