GEO vs SEO: Why Clients Are Asking for “AI Search” Visibility—and How to Win Without Abandoning Google
More search freelancers report rising GEO (generative engine optimization) requests than classic “rank on Google” requests—but they still believe SEO is the stronger long-term bet. Here’s what changed, why pricing pressure is real, and the practical operating system SMEs and agencies need to measure and improve visibility in both Google and AI answer engines.