Google’s EEA Local Search Shake-Up: What The New Aggregator & Supplier Units Mean For Local SEO (And How To Win)
Google expanded its EEA “aggregator” and “supplier” search result units to include local business queries—changing how directories and local providers can appear for services, dining, and things to do. Here’s what changed, why it matters, and a practical playbook for SMEs and agencies using approved execution with AYSA.ai.