What is below the fold, this term used in SEO and SEM strategy? Please see below the definition for the professional term: “below the fold”: The term ‘below the fold’ refers to the portion of a webpage that a user must scroll to see. Below the Fold is a term used for content or web pages that […]
Behavioural targeting uses people’s activities to determine what ads will make them engage more with the contents given. This type of ads targeting or SEM targeting is a method of targeting based on a user’s online behavior/activity that best fits a business’s ideal customer, in order to create conversions faster, with the least amount of budget.
What is attribution? in SEM terminology? Read below what we wrote for the definition of “attribution”: In digital marketing, attribution means giving credit to the sources that lead a prospect to your website. Attribution is the process of assigning credit to each marketing channel that plays a role in influencing conversions. In SEM (Search Engine […]
What is Above the Fold? Do you want to know what Above the Fold term means in SEM and SEO terminology? Please read below the definition for Above the Fold from professionals: What is Above the Fold? a definition What is a “fold” in web design, and why is it so important? The idea goes […]
What is A/B Testing? Looking for a definition on the term A/B testing? Please read below and find out what it means. A/B testing definition – what does it mean? The A/B testing method determines which of two versions of something produces the best results. It is a method of testing by which a sample […]
Wondering What is A/A Testing?, a terminology used often by SEM and SEO professionals? Definition A/A testing: A/A Testing is the form of testing two pages for a site (the original and the same page in another form) to see which performs better in SEO and SEM strategy. Typically, this is done to check that the […]
SEM Dictionary of terms – looking for a glossary of SEO, PPC and SEM terminology? You have found the perfect one! These are the most used terms in SEM and SEO industry and what do they mean. In our SEO and SEM activity we noticed that most terms that we use often and that come […]