SEO Basics

Structured data

Structured data is machine-readable information that helps search systems understand what a page, product, article, person or organization represents.

What it means

Structured data is machine-readable information that helps search systems understand what a page, product, article, person or organization represents. It gives search systems explicit clues about entities such as articles, products, organizations, Breadcrumbs, FAQs and local businesses.

Why it matters

Structured data matters because structured information can improve machine understanding, support rich result eligibility and make content easier for answer engines to parse.

Example

Example: AYSA can identify pages missing Article, FAQ, Product or Breadcrumb markup and prepare schema recommendations for approval.

Common mistakes

Common mistakes include marking up content that is not visible, using the wrong schema type or leaving outdated structured data after page changes.

SEO execution campaign

Less SEO work. More organic growth.

AYSA monitors your website, finds opportunities, prepares the work, asks for approval and executes accepted changes so you can grow without living in SEO tools.