Content SEO
Existing Page Match
An existing page match is a current website page that can satisfy a keyword or topic opportunity.
What it means
Matching opportunities to existing pages helps decide whether to optimize a page, create a new page or avoid duplication.
Why it matters
It matters because not every Keyword needs a new page.
Example
A Keyword about flower delivery may match an existing delivery page that needs stronger metadata and content.
Common mistakes
Do not create a new page when a strong existing page can be improved.
Written by Marius Dosinescu. Reviewed by AYSA SEO Editorial Team.
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