Ecommerce SEO
Filter Page SEO
Filter page SEO is the management of filtered ecommerce URLs so useful filters can rank and low-value combinations do not create crawl problems.
What it means
Filters can create pages for color, price, size, brand, location or occasion. Some deserve indexable pages, while many should be canonicalized, noindexed or blocked from crawl paths.
Why it matters
It matters because ecommerce filters can generate thousands of duplicate or thin URLs.
Example
A “red roses delivery Bucharest” filter may have search value, while a random combination of five filters may not.
Common mistakes
Do not allow every filter combination to become indexable automatically.
Written by Marius Dosinescu. Reviewed by AYSA SEO Editorial Team.
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