On-Page SEO
Internal linking
Internal linking connects pages on the same website so people and crawlers can discover related information and understand page relationships.
What it means
A useful internal link is placed where its destination helps the reader continue. Link location, destination quality, anchor wording and the surrounding context matter more than repeating an exact Keyword across every page.
Why it matters
Internal links expose deeper URLs, connect supporting material to canonical pages and clarify information architecture. They can also reveal orphan pages and routes that no longer deserve promotion.
Example
A guide about duplicate products can link its canonical-tag explanation to the glossary and its implementation steps to the technical guide, while the product landing page keeps a separate commercial intent.
Common mistakes
Avoid site-wide exact-match anchors, self-links, links to redirects and automated links that create cannibalization. More links are not automatically better when destinations do not help the reader.
How AYSA handles this
Signals reviewed
Crawl graph, orphan URLs, source context, destination status, anchor variation
Problem AYSA can identify
AYSA can surface orphan pages, links to redirects and relevant source–destination opportunities.
Recommendation prepared
The preview identifies the source passage, destination and proposed anchor in context.
Approval preview
Users review every proposed placement and exclude links that conflict with page intent.
Execution
AYSA can insert accepted links in supported WordPress content.
Verification
AYSA confirms that the source renders the link and the destination returns an eligible response.
Limits
AYSA does not insert a link when relevance is uncertain, and it cannot guarantee authority transfer or ranking movement.
Sources and further reading
- Google Search Central — Crawlable links — Official platform documentation
- Google Search Essentials — Official platform documentation
- Google SEO Starter Guide — Official platform documentation
Written by Marius Dosinescu. Reviewed by AYSA SEO Editorial Team · 2026-07-28 00:00:00.
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