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Google Just Made Local Inventory Ads the Default: What It Breaks, What It Fixes, and How to Stay in Control
Google is enabling Local Inventory Ads by default for eligible Shopping campaigns and removing the legacy “Local products” setting. Here’s what changes on Aug. 31, why it matters…
Read articleBack-to-School Shopping Is an AI Search Stress Test: What Google’s New Shopping Behaviors Mean for SEO (and What SMEs Should Do Now)
Google’s latest back-to-school shopping guidance is really a blueprint for how AI Search will influence product discovery: longer…
Back-to-School Search Trends Are a Blueprint for AI Search Visibility (If You Execute Fast Enough)
Google Search data shows college shoppers aren’t just buying mini fridges—they’re designing dorm experiences. For SMEs and ecommerce…
Performance Max Reporting Just Changed: How to Read the “Spike,” Protect Your Budget, and Turn PMax Data Into Real Business Decisions
Google expanded Performance Max product reporting across all eligible networks. That means a one-time jump in reported metrics…