Selected articles
Google is rolling out Search profiles inside Discover—enhanced publisher landing pages that let people follow a source and see its latest articles, videos, and social posts. For SMEs and agencies, this is more than a shiny new feature: it signals a shift from keyword traffic to audience relationships and from “ranking” to “being selected” in feed-based search experiences.
Google is rolling out Search profiles: shareable pages that let publishers and creators centralize their presence and be followed from Search and Discover. Here’s what changed, why it matters for trust and distribution, and what SMEs and agencies should do next—plus how AYSA turns the strategy into approved, executed site changes.
Google’s new Search Profiles give eligible creators a customizable, Google-hosted page connected to Discover’s Follow button. That sounds like a creator feature—but it’s really a distribution shift. Here’s what it changes, what can go wrong, and the practical playbook for SMEs and agencies.
Aleyda Solis’ read of SISTRIX data points to a practical rule of the May core update: Google rewarded pages that match the query’s intent, result type, and market—while demoting pages that are adjacent, duplicated, or mislocalized. Here’s how SMEs and agencies should adapt, what to monitor, and how AYSA turns that strategy into approved execution.
A site migration shouldn’t cost you 12–18 months of organic momentum. Here’s how to tell normal volatility from a real “migration hangover,” the failure points that cause lasting traffic loss, and a practical, business-friendly playbook to prevent (or fix) it—using monitored, approved execution instead of hope.
TV and streaming ads trigger immediate searches—often within minutes. This editorial shows how to anticipate the exact query types TV creates, build pages and campaigns that match the creative, measure incremental search lift, and operationalize an always-ready execution system with AYSA’s monitoring + approved changes.
Sergey Brin says AI is converging toward AGI—yet he can’t see what comes after. For businesses, that uncertainty is the point: search is already reorganizing around converged, multimodal models and “world model” capabilities. Here’s what changes in AI search behavior, what can break in your acquisition funnel, and the execution plan SMEs and agencies need now.
Google is testing dedicated AI visibility reporting and AI appearance controls in Search Console—starting in the UK—while UK regulators require publisher opt-outs for AI search features. Here’s what changed, why it matters, and how to build an execution-ready plan for AI search, not just a measurement theory.
Search is shifting from “show me options” to “tell me what to do.” This editorial explains why users are delegating decisions to AI, what it breaks in classic SEO, and how SMEs and agencies can build decision-support assets that AI systems can confidently recommend—then keep those assets accurate with monitored, approved execution.
AI answers are collapsing the buyer journey into zero-click conversations. Here’s a practical measurement framework that blends attribution with new “influence signals” so SMEs and agencies can prove what’s working—and what to fix next.
