On-Page SEO
Keyword Association
Keyword association connects a page with the primary keyword or keyword family it should target.
Quick answers
Frequently asked questions
What is a keyword association?
Keyword association connects a page with the Primary keyword or keyword family it should target.
Why does Keyword Association matter for SEO?
It matters because a page needs a clear search role before optimization makes sense.
What it means
The association helps guide title tags, meta descriptions, headings, content rewrites, internal links and Monitoring. It can be accepted, rejected or changed during review.
Why it matters
It matters because a page needs a clear search role before optimization makes sense.
Example
A Category page can be associated with a commercial Keyword, while a blog article can target an informational question.
Common mistakes
Do not associate multiple unrelated intents with one page just because the keywords have traffic.
SEO execution campaign
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