Technical SEO
Article Schema
Article Schema uses Article or a more specific subtype to describe a news, blog or other editorial page.
What it means
Useful properties identify the headline, author, publication and modification dates, representative images and publisher. BlogPosting and NewsArticle specialize Article, while Google uses supported fields to better understand title, image and date information.
Why it matters
Consistent article markup clarifies editorial identity and chronology across templates. It cannot replace visible bylines or truthful dates, and changing dateModified without a substantive edit creates misleading freshness rather than value.
Example
A technical guide uses BlogPosting, links its author to a stable Person node and updates dateModified only after a reviewed content revision. The visible byline, page dates and JSON-LD agree.
Common mistakes
Do not mark product or category pages as articles, invent a reviewer or update dates on every request. Avoid using a logo as the only article image or emitting multiple conflicting Article nodes from theme and plugin.
How AYSA handles this
Signals reviewed
Visible byline, publication and modification dates, Article nodes, images, publisher identity
Problem AYSA can identify
AYSA can find mismatched dates, anonymous authors, duplicate Article nodes and properties absent from visible content.
Recommendation prepared
The proposal names one canonical article node and aligns it with reviewed editorial metadata and stable identities.
Approval preview
The user reviews visible metadata, graph changes and the event that justifies dateModified before approval.
Execution
AYSA can update supported WordPress article schema and author identifiers; external editorial systems require their owner.
Verification
AYSA validates rendered JSON-LD, visible parity, image URLs, dates and applicable Article feature requirements.
Limits
AYSA cannot guarantee article presentation or fabricate author and modification evidence that the editorial system lacks.
Sources and further reading
- Google Search Central — Article structured data — Official platform documentation
- Schema.org — Article — Vocabulary definition
- Google Search Central — General structured data guidelines — Official platform documentation
Written by Marius Dosinescu. Reviewed by AYSA SEO Editorial Team · 2026-07-28 00:00:00.
Quick answers
Frequently asked questions
Should dateModified change whenever an article page is requested?
No. It should represent a real content modification, not cache regeneration, page rendering or an automatic timestamp refresh.
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