Selected articles
Google has clarified that hyphens in domain names are fine for SEO—so the old “hyphens are spammy” taboo needs an update. The real decision now is a business one: brand trust, shareability, citations, migrations, and execution in an AI-shaped search world.
Customers increasingly trust AI Overviews and ChatGPT more than your website. An AI brand audit shows what those tools say about each location—and how to fix the listings, reviews, and on-site signals that shape those answers at scale.
AI agents now visit your site on customers’ behalf, and many companies still treat them like junk bots. Here’s how CMOs and CIOs can align on access, measurement, and execution so brands get cited, chosen, and purchased in AI-driven search.
In 2026, the cheapest part of marketing is execution—and the most expensive part is bad judgment. Here’s how to design a lean growth team, a modern tool stack, and an AI-ready SEO/AEO/GEO execution system (with approvals) that keeps SMEs and startups from compounding the wrong bets.
Shared models trained on shared data, chasing shared metrics, are pushing marketing toward the same safe, fluent, average output. In AI search, average isn’t neutral—it’s invisible. Here’s how SMEs and agencies can build distinctiveness, earn citations, and execute improvements without sacrificing brand truth.
AI Max can expand reach and help you show up on Google’s AI-driven surfaces—but brand campaigns are the worst place to “just turn it on” if your tracking, offline revenue signals, and query hygiene aren’t airtight. Here’s the practical checklist to get ready, what to test, and how to keep control.
Server logs are the closest thing you have to a truthful record of how search crawlers experience your site. Here’s how to use logs to find crawl waste, performance bottlenecks, soft 404s, and migration issues—then fix them with an execution-first workflow that actually ships changes.
Local SEO for multi-location brands isn’t just NAP and a store locator anymore. In 2026, Google and AI answer engines evaluate each storefront as an entity with its own relevance, prominence, and proof. Here’s the operational playbook to win across dozens—or hundreds—of locations without creating thin pages or chaos.
AI doesn’t “rank” your brand the way classic SEO does—it builds a working opinion from scattered signals across your website, reviews, mentions, and operational proof. Here’s a practical system to turn your real business knowledge into machine-readable credibility that shows up in AI answers and recommendations.
Zero-click searches are surging as Google’s AI answers keep users on-platform. If your traffic curve is bending down, it may not be your SEO “getting worse”—it may be the interface changing. Here’s what to measure now, what to build next, and how to operationalize SEO/AEO/GEO with approved execution.
