Content SEO
Doorway Pages
Doorway pages are low-value pages created mainly to rank for specific queries and funnel users to another destination.
What it means
Doorway pages usually target many similar Keyword or location variations without offering distinct value. They are problematic because they clutter search results and create a poor user experience.
Why it matters
Doorway pages matter because they can be treated as spam and can weaken site quality signals. Sustainable SEO requires useful pages that deserve to exist independently.
Example
Creating separate pages for dozens of nearby towns with the same text and only the city name changed is a common doorway-page pattern.
Common mistakes
A common mistake is assuming every Keyword variation needs its own page. If pages cannot answer distinct user needs, they may be better merged, redirected or improved.
Written by Marius Dosinescu. Reviewed by AYSA SEO Editorial Team.
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