Link Building
Link Profile
A link profile is a declared dataset and summary of link relationships for an analysed scope, which must state whether it includes internal, inbound, outbound or multiple link directions.
What it means
The phrase has no useful universal scope without a contract. One report may mean only external links pointing in, while another includes internal navigation and links leaving owned pages; AYSA reserves Backlink Profile for the inbound-only object and requires Link Profile to publish its included directions.
Why it matters
An explicit direction contract prevents teams from comparing incompatible totals or treating a vague collection of links as one search-engine metric.
Example
A migration profile declares three tables: internal source-to-target links from the site crawl, inbound observations from one provider snapshot and outbound external links from owned pages; each table keeps separate units and timestamps.
Common mistakes
Do not use profile as a synonym for authority, hide included directions, add totals with different units, mix crawler dates, treat missing observations as absent web-wide or compare an inbound-only export with a multi-direction crawl.
How AYSA handles this
Signals reviewed
site boundary, direction, source system, snapshot time, source URL, target URL, normalization rule
Problem AYSA can identify
AYSA can detect an undeclared direction, mixed units, incompatible snapshots and summaries that blur owned crawl data with third-party observations.
Recommendation prepared
The report separates internal, inbound and outbound tables and exposes a shared boundary only where comparison is valid.
Approval preview
The user sees included directions, sources, timestamps, exclusions, any AI-assisted grouping and reviewer decisions.
Execution
AYSA can build approved scoped views from connected crawls and imports; it cannot infer exhaustive external coverage.
Verification
Direction-specific row counts and sample mappings are reproduced after export without changing the frozen inputs.
Limits
The phrase remains ambiguous outside its declared contract, and monitoring or documentation does not by itself demonstrate legal compliance.
Sources and further reading
- Google Search Central — Link best practices — Official search documentation
- WHATWG — The a element — Web standard
- Semrush — Backlinks report fields — First-party vendor documentation
- European Commission — Article 50 transparency guidelines — Official European Commission guidance
Written by Marius Dosinescu. Reviewed by AYSA SEO Editorial Team · 2026-07-28 00:00:00.
Quick answers
Frequently asked questions
Does link profile always mean backlink profile?
No. Some usage is inbound-only, but a link profile may include other directions; the report must declare its scope.
Can internal and inbound link counts be added together?
Not as one meaningful total unless the report explains the different objects, units and purpose.
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