Ecommerce SEO
Out-of-Stock Page SEO
Out-of-stock page SEO is the handling of product pages when items are temporarily or permanently unavailable.
What it means
Options can include keeping the page live, suggesting alternatives, adding availability information, using Structured data, redirecting discontinued items or returning a proper status when no replacement exists.
Why it matters
It matters because out-of-stock pages can still receive traffic and links.
Example
A temporarily unavailable product can stay live with alternatives and restock information, while a discontinued product may need a relevant redirect.
Common mistakes
Do not redirect every out-of-stock product to the homepage.
Written by Marius Dosinescu. Reviewed by AYSA SEO Editorial Team.
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