AYSA SEO Magazine

Tag: data-retention

Google Ads is limiting historical reporting what to export before June 1, 2026 (and how to avoid breaking your data warehouse)
PPC May 12, 2026 13 min read

Google Ads is limiting historical reporting: what to export before June 1, 2026 (and how to avoid breaking your data warehouse)

Google Ads is limiting historical reporting: what to export before June 1, 2026 (and how to avoid breaking your data warehouse) TL;DR Starting June 1, 2026, Google Ads enforces a retention policy that limits access to granular reporting to a rolling window of 37 months, while monthly/quarterly/yearly aggregates remain available for up to 11 years. […]

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