Google Ads is limiting historical reporting: what to export before June 1, 2026 (and how to avoid breaking your data warehouse)
Google Ads is limiting historical reporting: what to export before June 1, 2026 (and how to avoid breaking your data warehouse) TL;DR Starting June 1, 2026, Google Ads enforces a retention policy that limits access to granular reporting to a rolling window of 37 months, while monthly/quarterly/yearly aggregates remain available for up to 11 years. […]