Technical SEO
Hreflang
Hreflang is an HTML or sitemap signal that tells search engines which language or regional version of a page should be shown to users.
Quick answers
Frequently asked questions
What is a hreflang?
Hreflang is an HTML or Sitemap signal that tells search engines which language or regional version of a page should be shown to users.
Why does Hreflang matter for SEO?
Hreflang matters because the wrong language page can rank for the wrong audience. Correct hreflang improves International SEO, reduces duplicate-language confusion and helps users land on the most relevant version.
How does AYSA help with Hreflang?
AYSA connects the concept of Hreflang to real website work: it monitors signals, prepares recommendations, asks for approval and helps execute accepted SEO actions inside the website workflow.
What it means
Hreflang is used for multilingual or multi-regional websites. It points between equivalent pages in different languages or regions and should be self-referencing and reciprocal. It does not replace canonical tags and should not be emitted on Noindex or non-canonical pages.
Why it matters
Hreflang matters because the wrong language page can rank for the wrong audience. Correct hreflang improves International SEO, reduces duplicate-language confusion and helps users land on the most relevant version.
Example
An English page may reference its Romanian, German and French equivalents when those pages truly cover the same intent in each language.
Common mistakes
Common mistakes include hreflang pointing to redirected URLs, missing return tags, mixing canonical and hreflang incorrectly, using wrong country codes or adding hreflang to pages with no equivalent translation.
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