Technical SEO
Local schema
Local schema is common shorthand for LocalBusiness structured data describing a specific customer-facing business location.
What it means
LocalBusiness is a subtype of Organization and has specific subtypes such as Restaurant or Dentist. A location graph can include its name, address, telephone, geographic coordinates, hours and other facts that also appear visibly on the Location page.
Why it matters
Location-specific markup helps distinguish branches and connect consistent business details. It does not replace Google Business Profile management, and one organization-wide node should not collapse several addresses into a fictional single location.
Example
A retailer with three branches creates one visible landing page and stable LocalBusiness identifier per branch, each with its own address, phone and opening hours. An Organization node represents the parent brand separately.
Common mistakes
Do not use an invented `Local` type, combine multiple branches into one address or add locations absent from the page. Avoid self-serving review stars and inconsistent names or telephone numbers across the site.
How AYSA handles this
Signals reviewed
Location pages, business identifiers, address and phone, parent organization, visible hours
Problem AYSA can identify
AYSA can find merged branches, duplicate identifiers and local facts that disagree across page, graph and business data.
Recommendation prepared
The proposal creates one location entity per approved branch and connects it to the parent organization.
Approval preview
The user reviews location ownership, identifiers and every business fact before approval.
Execution
AYSA can update supported WordPress location schema; external business profile platforms require their account owners.
Verification
AYSA validates each rendered location graph and compares address, contact and hours with visible content.
Limits
AYSA cannot replace Google Business Profile edits or guarantee local-result appearance.
Sources and further reading
- Google Search Central — LocalBusiness structured data — Official platform documentation
- Schema.org — LocalBusiness — Vocabulary definition
- Google Search Central — General structured data guidelines — Official platform documentation
Written by Marius Dosinescu. Reviewed by AYSA SEO Editorial Team · 2026-07-28 00:00:00.
Quick answers
Frequently asked questions
Should several branches share one LocalBusiness node?
No. Each physical location should have its own identity and details, with a separate parent Organization relationship where appropriate.
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