Ecommerce AI Search Isn’t Won on PDPs Alone: How to Build the “Evidence Layer” That Gets Cited (and Clicked)
AI search is citing far more than product and category pages—and the pages that get cited aren’t always the pages that get clicked. Here’s a practical playbook for ecommerce teams to build an evidence layer that reduces buyer uncertainty across verticals, earns AI citations, and captures measurable GenAI traffic.