SEO Basics
Google Search Console
Google Search Console is Google’s free tool for monitoring search performance, indexing, crawl issues and search appearance for a verified website.
What it means
It provides data about queries, pages, Clicks, Impressions, Indexing status, sitemaps, enhancements and manual actions. SEO teams use it to understand how Google sees the site.
Why it matters
It matters because it connects search visibility with real Google data instead of estimates alone.
Example
AYSA can use Search Console context to detect pages with falling Clicks, Indexing issues or CTR opportunities.
Common mistakes
Common mistakes include looking only at Average position, ignoring Indexing reports or failing to connect Search Console data with business outcomes.
Written by Marius Dosinescu. Reviewed by AYSA SEO Editorial Team.
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