AYSA SEO Magazine

Tag: google-ads

PPC May 12, 2026 13 min read

Keywords aren’t dead, but keyword control is shrinking: a practical Google Ads plan for 2026

Keywords aren’t dead, but keyword control is shrinking: a practical Google Ads plan for 2026 TL;DR Google Ads has steadily moved from “precise keyword control” to “intent + automation,” where match behavior is more flexible and bidding is increasingly optimized by machine learning. That doesn’t mean keywords disappear. It means keywords are now one input […]

Google Ads is limiting historical reporting what to export before June 1, 2026 (and how to avoid breaking your data warehouse)
PPC May 12, 2026 13 min read

Google Ads is limiting historical reporting: what to export before June 1, 2026 (and how to avoid breaking your data warehouse)

Google Ads is limiting historical reporting: what to export before June 1, 2026 (and how to avoid breaking your data warehouse) TL;DR Starting June 1, 2026, Google Ads enforces a retention policy that limits access to granular reporting to a rolling window of 37 months, while monthly/quarterly/yearly aggregates remain available for up to 11 years. […]

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