Keywords aren’t dead, but keyword control is shrinking: a practical Google Ads plan for 2026
Keywords aren’t dead, but keyword control is shrinking: a practical Google Ads plan for 2026 TL;DR Google Ads has steadily moved from “precise keyword control” to “intent + automation,” where match behavior is more flexible and bidding is increasingly optimized by machine learning. That doesn’t mean keywords disappear. It means keywords are now one input […]