Less Traffic, Better Buyers: How AI Search Is Rewriting B2B (And What to Do About It)
B2B organic traffic is slipping, yet many teams are seeing stronger, more sales-ready leads. AI Overviews and answer engines are compressing the research phase into the SERP and rewarding credibility over visibility. Here’s a practical playbook to earn citations, protect pipeline quality, and operationalize AEO/GEO with approved execution.