Paid Media Is the New SEO in AI Search: How Reviews, Creators, and Sponsored Content Shape What LLMs Recommend
In AI-driven search, your brand’s visibility isn’t built only on pages and backlinks. It’s built on the datasets AI trusts: reviews, creators, communities, and “baked-in” sponsorships that become long-lived citations. Here’s how to treat paid media like an SEO/AEO/GEO investment—without buying junk signals that backfire.