Google’s “Limited Ad Serving” Shift: The New Qualification Layer Paid Search Can’t Ignore (And How SMEs Can Stay Eligible)
Google is expanding Limited Ad Serving on Search with new “advertiser qualification” signals tied to user reports, identity clarity, and Search ad eligibility. This isn’t just compliance anymore—it’s a reputation-and-experience layer that can quietly throttle impressions. Here’s what changed, why it matters (especially in AI Search), and an execution-ready plan for SMEs and agencies.