Gemini-Powered Siri Is a New Search Surface: What SMEs Should Do Before They Lose the Click
Apple is turning Siri into an AI answer layer that can pull “up-to-date information from the web” inside Spotlight and across devices. That changes how customers discover brands, how often they click, and how you measure success. Here’s a practical playbook for SMEs and agencies—plus how AYSA monitors, prepares, requests approval, and executes the changes that improve AI search visibility.