Google’s New Branded Search Controls in AI Max: What SMEs, Agencies, and Marketers Must Know (And Do) Now
Google’s experimental branded search controls in AI Max campaigns signal a major shift in how advertisers can manage branded vs. non-branded search traffic. This extensive AYSA.ai editorial unpacks the evolution, practical risks, SME scenarios, agency strategies, and how to future-proof your marketing with automation, monitoring, and actionable steps.