Healthcare Ads in Google AI Mode: What This Test Reveals About the Next Era of Search (and What to Do Now)
Google is testing healthcare ads inside AI Mode—one of the most regulated ad categories, placed inside one of the newest AI search experiences. That combination is a signal: AI-generated search is getting monetized, fast. Here’s what changed, why it matters for trust and demand capture, and how SMEs and agencies should prepare across SEO, AEO/GEO, and paid media—with an execution plan you can actually run.