ChatGPT Ads Are Here: How LLM Ad Auctions Work, What Can Break, And What SMEs Should Do Next
OpenAI is outlining how ChatGPT’s ad stack interprets multi-turn intent, nominates ads into an auction, and may drop winners that miss response deadlines. Here’s what changed, why it matters for businesses and agencies, and a practical playbook to win in AI-native paid search without losing the fundamentals.