Google Universal Cart Is Live: The Practical Playbook For Merchants Who Still Want The Customer Relationship
Google’s Universal Cart is rolling out across Search and the Gemini app, offering either native checkout in Google or a one-way cart handoff to a merchant site. Here’s what changed, why it matters, what can break, and how SMEs and agencies should adapt measurement, merchandising, SEO/AEO/GEO, and checkout flows—plus how AYSA helps you monitor, prepare, approve, and execute the changes that protect revenue.