Google Extends the DSA Migration Deadline to 2027: What AI Max Means for Advertisers (and How to Prepare Without Losing Control)
Google pushed the Dynamic Search Ads (DSA) migration deadline to AI Max until February 2027—yet AI Max is already the default for new Search campaigns. Here’s what changed, why it matters to SMEs and agencies, the real risks in Final URL Expansion, and a practical plan to test, monitor, and migrate with oversight using AYSA’s approved-execution workflow.