Google Says “Report Shady SEOs to the FTC”: What Changed, Why It Matters, and How to Buy SEO Safely in the AI Era
Google quietly escalated its SEO hiring guidance: it now urges businesses to report deceptive SEO providers to the FTC and warns against dubious AI optimization and “Google-approved” tool claims. Here’s what changed, how to reduce risk, and how approved execution systems like AYSA keep SEO/AEO work accountable.