Google Says AI Search Sends “Billions of Clicks.” Here’s the Problem: You Can’t Verify It (Yet)—So Measure What You Can Control
Google claims AI features in Search send “billions of clicks” to websites each week—but offers no verifiable methodology, and Search Console’s AI reporting currently omits clicks. This editorial breaks down what changed, why it matters, and how SMEs and agencies can build a measurement and execution system that works even when the platform won’t share the data.