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This collection brings together practical guidance about Category: Analytics.

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AYSA SEO Magazine

Category: Analytics

Strategic hubs
AI Search Visibility
How AYSA helps websites become clearer sources for Google AI Overviews, ChatGPT, Gemini and Perplexity.
Google AI Mode
A focused hub for how SEO changes when Google expands AI-assisted search experiences.
SEO Automation
Approved SEO execution workflows for research, technical fixes, content, internal links and monitoring.
Technical SEO
Crawlability, indexability, structured data, redirects, Core Web Vitals and technical QA.
Generative Engine Optimization
GEO strategy for being understood, cited and trusted by generative answer engines.
Microsoft’s New Rules for AI-Generated Ads: What Changed, Why It Matters, and How to Stay Compliant Without Killing Performance Featured image for Microsoft’s New Rules for AI-Generated Ads: What Changed, Why It Matters, and How to Stay Compliant Without Killing Performance
Analytics Sep 16, 2026 18 min read

Microsoft’s New Rules for AI-Generated Ads: What Changed, Why It Matters, and How to Stay Compliant Without Killing Performance

Microsoft Advertising is drawing a hard line on AI-generated and AI-manipulated ad creative: disclose synthetic content when required, preserve provenance (watermarks/metadata), and don’t assume a label makes a misleading ad acceptable. Here’s what changed, where brands get exposed, and a practical compliance + performance playbook for SMEs and agencies—plus how AYSA helps operationalize monitoring and approved execution.

AI Search Analytics approved execution
Marius Dosinescu Read article
Google Admits Search Console Can’t Measure AI Search Properly: What SMEs Should Track Now (And How To Act Without Perfect Data) Featured image for Google Admits Search Console Can’t Measure AI Search Properly: What SMEs Should Track Now (And How To Act Without Perfect Data)
Analytics Sep 15, 2026 16 min read

Google Admits Search Console Can’t Measure AI Search Properly: What SMEs Should Track Now (And How To Act Without Perfect Data)

Google has acknowledged that Search Console’s AI search reporting—especially “position”—doesn’t reflect how links are actually surfaced inside AI Overviews and AI Mode. Here’s what changed, why it breaks old SEO reporting, and a practical measurement + execution plan for SMEs and agencies using AYSA’s approved-change workflow.

AEO AI citations AI Mode
Marius Dosinescu Read article
SEO Tests That Actually Prove Causality: A Practical Incrementality Playbook for SMEs (and the Execution Gap Most Teams Miss) Featured image for SEO Tests That Actually Prove Causality: A Practical Incrementality Playbook for SMEs (and the Execution Gap Most Teams Miss)
Analytics Sep 13, 2026 18 min read

SEO Tests That Actually Prove Causality: A Practical Incrementality Playbook for SMEs (and the Execution Gap Most Teams Miss)

Seeing organic traffic lift after a change doesn’t mean your change caused it. Here’s a practical, SME-friendly framework for SEO incrementality testing—how to build controls, avoid false positives, interpret results, and scale winners with an execution system that keeps changes safe and accountable.

AI Search Analytics approved execution
Marius Dosinescu Read article
The Hidden Cost of “Wait and See” SEO in 2026: How to Keep Compounding Visibility in Google and AI Search Featured image for The Hidden Cost of “Wait and See” SEO in 2026: How to Keep Compounding Visibility in Google and AI Search
Analytics Sep 13, 2026 16 min read

The Hidden Cost of “Wait and See” SEO in 2026: How to Keep Compounding Visibility in Google and AI Search

Pausing SEO feels safe when search is volatile. But in 2026, “wait and see” quietly taxes your authority, indexation, and AI citation odds—then makes recovery slower and more expensive. Here’s a practical plan to keep momentum, with controlled experimentation and approved execution.

AI citations AI Search Analytics
Marius Dosinescu Read article
Google’s DSA Sunset Is a Wake-Up Call: How to Migrate to AI Max Without Losing Control (or Leads) Featured image for Google’s DSA Sunset Is a Wake-Up Call: How to Migrate to AI Max Without Losing Control (or Leads)
Analytics Sep 9, 2026 19 min read

Google’s DSA Sunset Is a Wake-Up Call: How to Migrate to AI Max Without Losing Control (or Leads)

Google is retiring Dynamic Search Ads (DSAs) and pushing advertisers toward AI Max. That shift changes targeting, creative generation, and landing page selection—often in ways that surprise SMEs. Here’s how to migrate safely, protect brand and lead quality, and build an approval-based execution workflow that keeps you in control.

AI Search Analytics approved execution
Marius Dosinescu Read article
Google Ads API v25: YouTube metrics and loyalty goals are a signal—growth now depends on retention-grade measurement Featured image for Google Ads API v25: YouTube metrics and loyalty goals are a signal—growth now depends on retention-grade measurement
Analytics Sep 9, 2026 17 min read

Google Ads API v25: YouTube metrics and loyalty goals are a signal—growth now depends on retention-grade measurement

Google Ads API v25 adds richer YouTube reporting (including Shorts engagement), modernizes customer acquisition goals, and introduces a loyalty retention goal. Here’s what changed, why it matters for SMEs and agencies, and how to operationalize it—without turning your measurement stack into a science project.

AI Search Analytics approved execution
Marius Dosinescu Read article
Google’s €890M DMA fines: what “self‑preferencing” really means for your SEO, app growth, and AI-era visibility Featured image for Google’s €890M DMA fines: what “self‑preferencing” really means for your SEO, app growth, and AI-era visibility
Analytics Sep 8, 2026 15 min read

Google’s €890M DMA fines: what “self‑preferencing” really means for your SEO, app growth, and AI-era visibility

The EU just hit Google with €460M for Search self-preferencing and €430M for Google Play steering restrictions under the DMA. Here’s what could change in SERPs and app distribution—and what SMEs and agencies should do now to protect traffic, conversions, and AI search visibility.

AEO AI Search Analytics
Marius Dosinescu Read article
The New “Not Provided” for AI Search: How to Prove ROI When ChatGPT Won’t Give You Organic Attribution Featured image for The New “Not Provided” for AI Search: How to Prove ROI When ChatGPT Won’t Give You Organic Attribution
Analytics Sep 7, 2026 16 min read

The New “Not Provided” for AI Search: How to Prove ROI When ChatGPT Won’t Give You Organic Attribution

ChatGPT’s missing organic attribution isn’t a temporary gap—it’s a structural choice. Here’s how to measure AI search impact anyway: classify referrals correctly, run incrementality tests you control, and track influence without waiting for platform dashboards.

AI Search Analytics ChatGPT
Marius Dosinescu Read article
Google vs. SerpApi: What the DMCA Scraping Ruling Really Means for SEO Tools, AI Visibility, and Your Business Featured image for Google vs. SerpApi: What the DMCA Scraping Ruling Really Means for SEO Tools, AI Visibility, and Your Business
Analytics Sep 5, 2026 16 min read

Google vs. SerpApi: What the DMCA Scraping Ruling Really Means for SEO Tools, AI Visibility, and Your Business

A federal judge dismissed key parts of Google’s DMCA claims against SerpApi and paused discovery, giving Google 21 days to amend. This isn’t just courtroom drama: it’s a signal about how fragile the data layer is beneath rank tracking, AI visibility monitoring, and modern SEO automation—and what businesses should do now to stay resilient.

AI Search Analytics approved execution
Marius Dosinescu Read article
Google Ads Video Campaign Groups: The Practical Guide to Reach, Frequency, and Not Wasting Your YouTube Budget Featured image for Google Ads Video Campaign Groups: The Practical Guide to Reach, Frequency, and Not Wasting Your YouTube Budget
Analytics Sep 5, 2026 17 min read

Google Ads Video Campaign Groups: The Practical Guide to Reach, Frequency, and Not Wasting Your YouTube Budget

Google Ads has rolled out video campaign groups globally, letting advertisers optimize YouTube reach and frequency across multiple campaigns with unified reporting. Here’s what changed, why it matters for SMEs and agencies, what can go wrong, and a step-by-step playbook—plus how AYSA helps you connect paid learning back to SEO/AEO execution.

AI Search Analytics approved execution
Marius Dosinescu Read article
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