Google Dropped the $50K Barrier for Lead Form Assets: What It Means for SMEs, Agencies, and the New Lead-Gen Stack
Google quietly removed the $50K Google Ads spend requirement from Lead Form assets documentation. If this holds as a true product shift (not just a doc cleanup), it opens Google-hosted lead capture to far more small and mid-sized advertisers—while raising new questions about lead quality, CRM plumbing, privacy, and measurement.