If AI Agents Can’t Read Your Pricing, They’ll Recommend Someone Else: The New B2B Visibility Problem
Buyer behavior is shifting: customers increasingly send AI agents to compare plans, pricing, and features before talking to sales. New research shows those agents often fail on modern pricing pages—especially when prices are hidden, rendered with JavaScript, or blocked—so they turn to third-party sources that may be wrong or outdated. Here’s what changed, why it matters, and how to make pricing and plan data “agent-readable” without giving up your go-to-market strategy.