Google Ads’ New All Campaigns Selector: Why the UI Change Matters More Than It Looks (and How to Operationalize It)
Google Ads is rolling out a redesigned All Campaigns selector with hierarchy browsing and search. This looks like a small UI tweak—but for busy teams it changes how fast you can diagnose performance, prevent mistakes, and scale account governance. Here’s what changed, what can go wrong, and a practical playbook for SMEs and agencies.