Google’s May Core Update: Intent-Match Wins, “Wrong-Market” Loses — The New Operating System for SEO in 2026
Aleyda Solis’ read of SISTRIX data points to a practical rule of the May core update: Google rewarded pages that match the query’s intent, result type, and market—while demoting pages that are adjacent, duplicated, or mislocalized. Here’s how SMEs and agencies should adapt, what to monitor, and how AYSA turns that strategy into approved execution.