Google Zero Isn’t a Myth—It’s a Business Model Shift: What Pichai’s “Low‑Quality Clicks” Comment Really Means
Sundar Pichai says Google is filtering “low‑quality clicks” as AI Search evolves. For businesses, that’s not reassurance—it’s a new definition of value. Here’s what changed, why attribution is breaking, and how SMEs and agencies should rebuild search strategy for AI Overviews, AI Mode, and the era of fewer—but higher‑intent—visits.