Performance Max vs. Separate Google Ads Campaigns: The Real Decision Framework (And Why Your SEO/AEO Needs To Be In The Room)
Performance Max isn’t “better” by default—and separate campaigns aren’t automatically “more strategic.” The right structure depends on budget density, constraints, and the level of control your business truly needs. Here’s a practical framework to decide, plus what to monitor across SEO, AEO, and AI search visibility so growth doesn’t get trapped inside a black box.